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Posted
Sep 18, 2015
Signs That It’s Time To Hire a Press and Publicity Consultant
In the beginning, when a company is just starting out, it often makes sense to hold tight to the budget. This often means doing everything yourself, including press and public relations. The first ste
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p for many firms, as they begin to grow, is to outsource some of the tasks and responsibilities to s…
In the beginning, when a company is just starting out, it often makes sense to hold tight to the budget. This often means doing everything yourself, including press and public relations. The first ste
...
p for many firms, as they begin to grow, is to outsource some of the tasks and responsibilities to s…
Posted
Sep 17, 2015
How to Get an Article in an Industry Magazine
Publishing is a fast track to authority and credibility. It also helps you brand your business and reach a larger audience. If you’re not published yet, consider writing for an industry magazine. An
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industry magazine is one that either focuses on professionals in your industry or on consumers of tha…
Publishing is a fast track to authority and credibility. It also helps you brand your business and reach a larger audience. If you’re not published yet, consider writing for an industry magazine. An
...
industry magazine is one that either focuses on professionals in your industry or on consumers of tha…
Posted
Sep 16, 2015
The Biggest Press Release Writing Don’ts
In order to avoid making press release writing mistakes and missing your goals, it’s important to know the don’ts. The don’ts aren’t just about broken links and faulty headlines. They’re als
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o about missed opportunities. Let’s take a look at the biggest press release writing don’ts, so you can make s…
In order to avoid making press release writing mistakes and missing your goals, it’s important to know the don’ts. The don’ts aren’t just about broken links and faulty headlines. They’re als
...
o about missed opportunities. Let’s take a look at the biggest press release writing don’ts, so you can make s…
Posted
Sep 15, 2015
How to Use a Press Release to Strengthen Your Brand
There are many different reasons to use a press release to market your business. You can use them to drive traffic to increase media attention and to build your email list. One way to use the press re
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lease is to simply use it to strengthen your brand. #1 Use Your Brand Voice There are many […]
There are many different reasons to use a press release to market your business. You can use them to drive traffic to increase media attention and to build your email list. One way to use the press re
...
lease is to simply use it to strengthen your brand. #1 Use Your Brand Voice There are many […]
Posted
Sep 14, 2015
Unique Tactics to Leverage Press Releases as Traffic Generation Tools
There are many different goals a company can have for a press release. In most cases, the goals are media related. Press release marketing can be an effective tool to attract media attention and get t
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he publicity and awareness you desire. Certainly, having your organization covered by the press can…
There are many different goals a company can have for a press release. In most cases, the goals are media related. Press release marketing can be an effective tool to attract media attention and get t
...
he publicity and awareness you desire. Certainly, having your organization covered by the press can…
Posted
Sep 14, 2015
Press Release Tips for the Healthcare Industry
Generally speaking, a press release is a press release. Regardless of the industry, business model, or goal for the release, they all follow the same basic format. You have your headline, your lede, a
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nd the body of your release, where you address the 5W’s, who, what, where, when, and why. You also h…
Generally speaking, a press release is a press release. Regardless of the industry, business model, or goal for the release, they all follow the same basic format. You have your headline, your lede, a
...
nd the body of your release, where you address the 5W’s, who, what, where, when, and why. You also h…
Posted
Sep 9, 2015
How to Earn Media Placement
Want to earn media instead of buying it? Earned media is the difference between a referral from a happy customer and an advertisement. Paid media is the ad. One type of media placement gains attention
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and the other gains attention and builds trust. It is true that earned media is stronger for motiva…
Want to earn media instead of buying it? Earned media is the difference between a referral from a happy customer and an advertisement. Paid media is the ad. One type of media placement gains attention
...
and the other gains attention and builds trust. It is true that earned media is stronger for motiva…
Posted
Sep 8, 2015
Press Release Titles That Work
Writing a great press release title or headline can be complicated. You want it to be both newsworthy and attention grabbing. It can be a tightrope that’s difficult to walk, and it’s a tough balan
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cing act. For many, they find that writing a great press release title comes with practice. Other peopl…
Writing a great press release title or headline can be complicated. You want it to be both newsworthy and attention grabbing. It can be a tightrope that’s difficult to walk, and it’s a tough balan
...
cing act. For many, they find that writing a great press release title comes with practice. Other peopl…
Posted
Sep 4, 2015
3 Things to Include In Health Press Releases
Writing a press release for the health industry? Press releases are a good way to build awareness, make an announcement, reach your target audience, and grow your business or organization. It’s impo
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rtant to make sure you include all of the necessary press release information and that your release gr…
Writing a press release for the health industry? Press releases are a good way to build awareness, make an announcement, reach your target audience, and grow your business or organization. It’s impo
...
rtant to make sure you include all of the necessary press release information and that your release gr…
Posted
Sep 3, 2015
Press Releases for Business: Creating Your Press Release Marketing Strategy
Many businesses forget about the power of a press release. Their marketing tends to focus on social media. While social media is a strong asset – and should be part of any business marketing strateg
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y – content marketing, email marketing and press release marketing all have a place. The challenge is…
Many businesses forget about the power of a press release. Their marketing tends to focus on social media. While social media is a strong asset – and should be part of any business marketing strateg
...
y – content marketing, email marketing and press release marketing all have a place. The challenge is…